Variable Data

I partnered up with Laura McFarlane to create personalized invitations to send to people for Digifest. For my part of the project, I went to Data Axle Reference Solutions, searched for Digital Media companies, within a 25-mile radius of the University of Houston Sugar Land branch, and compiled a list of 300 companies. The Database gave me information on a person’s first and last name, the company they work for, the address of the company, their state and zip code, as well as their gender and company role, and their type of business. Then I went about deleting the ones that did not have someone’s name, a website to contact them, whose company had low employee numbers, or those who did not fit the Digital Media type. I also searched to see if they were alumni of the University, so I looked through their LinkedIn accounts and if they mentioned having gone to the University of Houston, I made mention of it.

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