CardSurgeon

I was part of a group along with Pauline Le, Kayla Chen, and Gus Brizuela and we were tasked with creating a campaign for a company of our choice. We chose CardSurgeon a small company based in Houston, Texas that makes custom 3D Pokemon Cards.

An advantage we had was that Pauline owns CardSurgeon, so we had inside information about how her company works. After doing a SWOT analysis we choose to do the matching strategy, by trying to highlight the strengths of the company. The goals of CardSurgeon are to increase awareness of their brand, as well as to help boost the sales of their 3D Pokemon cards.

We determined that the most effective channels to distribute this message were TV, from traditional media, as well as Instagram, X/Twitter, and TikTok. After conducting a survey online it was found that our choices were correct and remained our channels to get CardSurgeon's message out there.